Authors
Pen names
Six beats. No credentials are invented, and none of the marks are portraits.
James Mercer
Direct booking strategy
James Mercer writes the direct booking strategy beat. The work is about how hosts and small managers add a direct booking channel alongside Airbnb and Vrbo, and how they decide what to do first.
Claire Bennett
Lodgify
Claire Bennett writes the Lodgify beat. The work explains Lodgify websites, setup questions, and booking problems for people who already use Lodgify.
Daniel Brooks
Hospitable
Daniel Brooks writes the Hospitable beat, including Hospitable Direct sites, the steps Hospitable documents for setup and photos, and what those documents do not cover.
Olivia Hart
Website and photography
Olivia Hart writes the website and photography beat. The work is about how property images and the first screen of a page are organized on a direct booking site.
Ethan Parker
Revenue and marketing
Ethan Parker writes the revenue and marketing beat. The work compares a stay using numbers the reader supplies, and it points at marketing tasks that sit next to a direct booking site.
Sophie Reed
Software reviews
Sophie Reed writes the software reviews beat. Future comparisons will show the criteria for any score, and a score will be labeled an editorial estimate.